Philadelphia Eagles – “A Fan of Change”

The Ricketts Company partnered with Neighborhood Film Co. to capture still photography for the Philadelphia Eagles’ “A Fan of Change” campaign, a multi-phase initiative addressing gun violence in Philadelphia. Our imagery documented Eagles players, fans, and community members including Jason Kelce, AJ Brown, Brandon Graham, and Jordan Mailata, and anchored a 360-degree rollout that culminated in a Super Bowl spot viewed more than 50 million times during Super Bowl Week. Since the campaign’s launch, gun-related homicides in the city have fallen by 36 percent, underscoring its real-world impact.