HAT CLUB X NEW ERA - CAMO SKIN

For Hat Club’s collaboration with Armani White, The Ricketts Company aided in the delivery of a unified photo and video campaign inspired by Philadelphia’s Chinatown. Our team handled still photography on site, lighting each setup to capture clean product details and dynamic portraits of talent within the environment. These images were shot alongside the video component to ensure consistent visual tone and brand continuity across all assets.

In parallel, we collaborated with the team to produced a short-form AI-enhanced video to highlight the product drop. Using Adobe Firefly and select third-party models, we generated custom VFX elements that blended seamlessly with the live-action footage. This allowed us to elevate the visual style and create motion-driven effects without relying on a heavy post-production pipeline.

The result was a cohesive set of branded assets: polished photography, stylized video, and AI-driven visuals that showcased the collection, amplified Armani’s presence, and demonstrated how The Ricketts Company uses emerging technology to enhance commercial storytelling.