COLE HAAN - FALL 2025 CAMPAIGN CONCEPT IDEATION

The Ricketts Company collaborated with Cole Haan’s Brand Design team and Creative Director to support concept ideation for the Fall 2025 campaign. The scope focused on shaping core narratives and visual direction presented to executive leadership, ensuring each concept aligned with the brand’s seasonal messaging around comfort, confidence, and modern versatility.

Working in close partnership with the Creative Director, The Ricketts Company helped develop narrative-driven concepts including Elevator Pitch and Last Ones Standing. Each concept explored how Cole Haan footwear supports real movement through everyday scenarios, from fast-paced travel and urban navigation to extended days that transition into evening.

To support internal alignment and executive review, The Ricketts Company produced a comprehensive suite of AI-generated visual references and mockups. These assets clarified tone, environment, wardrobe, casting, and product integration, helping leadership visualize how the campaign could translate across wild postings, social media, and integrated brand storytelling.

Across all concept directions, the work emphasized motion, grounded environments, and the relationship between product performance and human expression, reinforcing Cole Haan’s positioning at the intersection of function, style, and real-world use.